BTS Jimin, Boy Group Personal Reputation 1st Place in Korea.

BTS member Jimin ranked first in the boy group's personal brand reputation.

 

The Korea Corporate Reputation Research Institute extracted 110,320,619 brand big data of 653 Boy Group individuals from February 20 to March 20 for the analysis of Boy Group's personal brand reputation big data and participated in the analysis of consumer behavior on Boy Group's individual brands. The brand reputation index was analyzed with index, media index, communication index, and community index. As a result of the analysis, BTS Jimin was ranked 1st, ASTRO member Cha Eun-woo was in 2nd place, and SHINee member Min-ho was in 3rd place.

 

 

The #1, BTS Jimin brand was analyzed as a brand reputation index of 6,488,864 with a participation index of 671,545, a media index of 1,255,744, a communication index of 2,261,571, a community index of 2,300,003. Compared to last February's brand reputation index of 7,051,880, it fell 7.98%.

 

Second place, Astro Cha Eun-Woo brand was analyzed as a brand reputation index of 5,978,646, with a participation index of 858,726, a media index of 1,374,392, a communication index of 1,918,018, a community index of 1,827,509. Compared to the brand reputation index of 6,785,560 in February, it fell 11.89%.

 

The third place, SHINee's Minho brand, was analyzed as a brand reputation index of 4,963,529 with a participation index of 772,481, a media index of 1,415,990, a communication index of 1,518,002, and a community index of 1,257,056. Compared to the brand reputation index of 1,544,296 in February, it rose 221.41%.

 

The 4th place, BTS' Jungkook brand, was analyzed as a brand reputation index of 4,725,009 with a participation index of 358,173, a media index of 1,331,497, a communication index of 1,223,178, a community index of 1,812,161. Compared to the brand reputation index of 4,994,727 in February, it fell 5.40%.

 

The 5th place, BTS' V brand, was analyzed as a brand reputation index of 3,978,560 with a participation index of 464,429, a media index of 1,083,844, a communication index of 1,288,478, and a community index of 1,141,809. Compared to the brand reputation index of 5,332,558 in February, it fell 25.39%.


“As a result of analyzing the boy group's personal brand  eputation in March 2021, the BTS Jimin brand ranked first. When analyzing the boy group personal brand categories, compared to 117,152,545 big data of boy group personal brand reputation in February 2021, it decreased by 5.83%. According to the detailed analysis, brand consumption fell by 21.54%, brand issues rose by 7.35%, brand communication fell by 0.88%, and brand spread fell by 13.71%.”

 

Sources : 

sports.khan.co.kr/entertainment/sk_index.html?art_id=202103200915003&sec_id=540101&pt=nv

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